© All rights reserved 2003-2006
© All rights reserved 2003-2006
A complete graphical redesign was done on this site to bring the branding up to date and to employ a more sleek and modern feel. The radio station’s vehicles had new vinyl, and a new billboard campaign were created for the station. The graphical elements of the design play off of both the vehicles and the billboards and help to reenforce the station’s brand online while giving the interested listener an enjoyable and constantly updated place to visit many times a day.
Station branding was integrated into graphics of this design. Various graphical elements and logo treatments were created to mimic the radio station's public advertising, yet still maintain an unmistakable online identity. Soft gradients, light colors, and swooping shapes all help reenforce the radio station's Current Music image.
Various automated devices employed on the site had to be smoothly integrated into the design. The information bar that shows what song is currently playing was integrated into the lower masthead. Various feeds, advertisements, and website applications are promoted on the right side.
Date: 2003
Technology: HTML, Flash, Actionscript, Photoshop